Advertising Campaign
REXONA
Build Body, Build Relation.
Obesity will affects personal health and it will affects an individual confidence.
Thus, Rexona aims to encourage obese people to exercise and improve their interpersonal relations with others at the same time as a confidence booster. The idea is to influence the obese about practicing a simple method to build their body and build good relationship with others.
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This innovative communication is to express the idea of an aerobic band that comes with the product is a simple method for the obese people starts building up their self-esteem through practicing the Aerobic Band workout. In the mean time keeping their body fresh with Rexona.
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